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I would like to introduce myself. My name is Sophie and in October 2015 I founded The Fable. At the end of 2014 I left a job at LOreal Luxury to embark on a new journey. Having spent four years living and working in Melbourne, I packed my life into my car and entered a semi-nomadic period. With no job or set plan, but hungry for an adventure I went and lived in an Indian yoga ashram in the Himalayas. From Ashram to Jaipur, Rajasthan, a series of chance encounters lead me to a textile factory. One where I saw the production possibility of a product I have for a long time had an affinity with: The Silk Shirt. Having always struggled to find a silk shirt which ticked all the boxes, price point included, I decided to devote myself to its creation. Having spent four years marketing Giorgio Armani and Yves Saint Laurent I felt adamant the quality and attention to detail demonstrated by such prestige brands must be emulated in The Fable shirt.
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