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Our sense of smell paves a direct neural pathway to our brain’s functionality to create memories. The components of our mind that are responsible for both memory and emotion are thus lead by scent. With this field of knowledge at hand, we considered the places where a leading majority of our memories are formed. The home. All of Scent Australias aromas comply with the highest level of safety and regulatory compliance set by the International Fragrance Association (IFRA).IFRA was founded in 1973, and developed an international Code of Practice and safety standards for the fragrance industry. Members of national associations belonging to IFRA must only use fragrance ingredients that do not pose a risk to human health or to the environment.
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